Corporate learning programs are facing an upward challenge to keep their workforce relevant. In the highly competitive world of retail, Amazon’s first automated store, Amazon Go has instigated the automation versus man debate, all over again.
However, if this HBR article serves as a corporate strategy map, say even for a short span of time, then, the relevance and purpose, seated right at the cusp of man and machine interaction becomes transparent.
The technology aids and automation at least for coming few decades will shape better productivity. The catch being, a steady supply of upskilled and trained workforce, functioning in parallel.
As technology evolves according to the need based demands, learning needs to adapt as well. The conventional e-learning methods, such as slide based modules with tacky illustrations on a computer defined workspace, really needs a re-look.
Animation can reinvent e-learning by offering to maximize learning bandwidth. It can achieve this in an efficient and affirmative manner by expanding the quotient of interactivity and user engagement.
How does it manage to do all this?
Through the nuance of advanced storytelling, character journeys and gamification as a mode to engage its learners, crafting memorable content maybe a good start but a slice of freshness in final delivery, is what it takes to keep the learning audiences’, interested.
Animation movies can emulate this by not only conditioning the sensory inputs and memory retrieval in a better manner via ‘seeing’ and ‘hearing’; but also by reinforcing the job or task memory by displaying the ‘act of doing’. This increases the chance of successful recall, step by step.
Providing a definitive way to learn
Rote based learning has proven to be ineffective. But animation makes the task of recalling and undertaking it, at workplace, easier.
Animation can provide benefits to the corporate and industrial sector by delivering tangible and time-efficient lessons. The ease and flexibility demonstrated by it in bringing user experience nearer to learning goals is outstanding. Not to mention its adaptability as per customized situations, seen in such environments.
With the availability of such features, specific information(s) with the option to add and modify information later are all possible with animation videos.
Animation due to its superior recalling power and a better shelf life can enhance the e-learning modules with these qualities and ensure a sense of familiarity among the employees whether a newly joined or a seasoned worker (also satisfying the biological and cognitive bias which prevails in populations).
Information delivery and distribution within the organization is emerging as the key area to target and uplift due to its innate importance that influences factors such as quality decision making to employee satisfaction and even the public perception of the organization itself.
Animation can act as a binding and strength providing factor by rejuvenating employee e-learning experience for such cases.