The ‘new normal’ is now repeatedly echoed in the ears of many industry professionals – undoubtedly, COVID-19 remains one of the most worst struck pandemic in the history of the nations. Post this, industries are now trying to rapidly catchup and stay on top of the industry trends, almost similar to a terrified dog trying to stay on a surfboard.

Businesses and organizations are living through this tumultuous period of change. Plus, there are many opportunities at the moment – putting out our thinking caps on, we have tried to list down how animation can be a solution to all the safety training problems. Industries need to –

• Know about EHS and OHS and compliance efforts.
• To understand to create a cross-functional implementation committee to guide this effort and ensure it’s a success for you.
• Be aware of the strategies they have been using. What works and what doesn’t.
• How other organizations like yours are coping with the disruption of COVID-19

1. Remote industrial training events

Industrial training centers have been empty since COVID-19 struck and events have been rescheduled every now and then – industrial professionals are looking at creative ways to reschedule events. While the EHS sector seeks in for clarity, innovative approaches in the form of online training events are vital.

Safety animation captures a viewer’s attention and demonstrates key points and concepts that are being conveyed in a digestible manner. Be it a safety event that gives details about fire trainings, or an industrial procedure, animation acts as a vehicle for brands to build a strong presence and establish key messages quickly and effectively. While it holds the capacity to strike a chord quickly with the audience, it is sure that it can elicit a response from the audience.

2. Taking safety education online

For many people, safety education has become a mish mash of lesson plans stashed between industrial work priorities and way of working. With the acceptance of virtual classrooms, animation holds the potential to enrich the experience. On-screen safety animation videos wow the audience with strong voiceovers – it helps transition the audience to and from key messages and helps retain the audience attention span as one showcases one’s advert. Clear and eloquent voiceovers hits adverts by emphasizing the right words and intonation where appropriate.

3. Incident recreations

One of the most important aspects of any incident is understanding what went wrong.  Communicating this message to the industrial workforce can be a daunting and time consuming process.  Animated incident recreations clearly highlight incorrect working practices.  Better yet, demonstrations can then show what safe working practices should have been undertaken.  This can be developed as a safety animation or as part of a virtual reality session for a firsthand experience of an incident.

Safety should be the first priority. Wherever possible, however, intensified health and hygiene protocols should be implemented in ways that avoid making journeys more difficult in the aftermath of the pandemic. The imperative to move fast has often means unilateral decision making, instead of solutions developed through quick, iterative feedback. Any further advancements in animation as a result of the (appropriate) pursuit of safety can radically shift behaviors toward simpler experiences.

Likewise, with safety animation, we know that if we don’t change the technology from film to film, we can become extraordinarily efficient because everybody knows how to use it.