In the span of few decades, we have shifted our attention from purely audio based communication to rich audio-visual-text based diversified media. The switch isn’t a choice rather a preference. We prefer to read certain information, listen to specific commands and wait for the red light to go green before stepping on the pedal.
Information processing and suitable delivery mechanisms decide how, when and why we switch between audio, visual and text or even their combination(s). A modicum that allows us to select carefully is complexity. Branching, interconnected networks of information needs to be adapted suitably for its audiences.
The other factor that is curiously shaping our conscious lives is consumerism. The economic backwaters that lie just before we hit the rough seas of capitalism, hosts a dynamic mind-body connect. So much so that our minds can perfectly recall the fizzy sugary taste of a beverage by its jingle being played back.
Consumerism was the birth child of 70s mass-manufacturing based production economies that emerged around the globe. By the 90s, this had firmly gripped our lives through endorsements adorned by well-known faces and engaging marketing tactics involving a showcase of advertising, branding and merchandise.
So here is the case for consumerism driven industrial demand of animation;
As the working population spends more time at their homes, travelling or in leisure activities, their exposure to such ‘consumerism’ consumes a major chunk of their time. Animation being a powerful tool of outreach, enables it. Fast forward this to the workplace where the jobs desire immaculate attention, uniform display of quality and an adjusted behavior and you’ll see why this makes sense.
The consumerist attitude that shapes and molds their personal lifestyle choices can be leveraged by organizations with animation. Due to their personal consumption of animation-related works, workforce can be sensitized and warmed up to accept it as the medium of preferred communication.
The ‘easier to catch’ attention trait based on defined habits of hunger for consumable content can be channelized by organizations. Animation platform can sustain a diverse range of workplace activities when it comes to communications.
Awareness, information, compliance and even process based communication has been developed under the wings of animation.
Consumerism isn’t a bad habit but should be seen as a carefully pruned behavior where mostly informed choices allow us to make economic decisions. Animation in the same vein prunes out unnecessary distractions and helps in preventing negligent behavior by raising the awareness threshold in workforce, sufficiently.
Defined goals, quantified learning and a uniform message delivery with a ‘culture neutral’ tool are the specialist areas for animation. Due to our consumerist habits, our minds are more attuned to its acceptability hence the level of engagement is superior.
One can argue the case for bad influences of consumerism. However, the issue tool that are currently being used to ‘influence’ us also means the development of newer areas of research – Research in human behavior, interactions and social development. It means that informed choices before spending our buck is within our hands.
But allowing research to spread its wings with animation as a tool means liberation of ideas to communicate better. This is where consumerism plays a triumphant role in alleviating the safety and health domain by sensitizing us via the evolving field of animation.