A company from the infrastructure and construction industry providing concreting services, needed an animation movie that would help them to explain its heavy vehicle drivers, the primary aspects of safety. The mission of the EHS team was to ensure, safest practices were followed by the drivers (contractual workers) in order to reduce incidents.
The movie was to be played across the length and breadth of India as they had multiple locations. Hence while adopting some of the global best practices, the movie needed to communicate in local (native) language for some of the work-forces to absorb the same.
ASK-EHS’ knowledge (domain) leaders identified the key areas that required immediate attention when dealing with induction programs. Based on the prevalent presentation (provided by the client for the purpose), there were clear areas that could be customized easily and communicated in the form of animation.
The client was satisfied with the final output and has been using the same, at its various locations across India. They have received encouraging responses from the ground level work-forces about the movie. Although it’s difficult to quantify the contribution of the movie in reducing the injury rates, client has is very happy with the productive results received.